E-MARKETING STRATEGY Essay Example | Topics and Well Written Essays - 3000 words

E-MARKETING STRATEGY - Essay Example In a nutshell, the aim of this report is to analyse the fundamental issues related to e-marketing strategy and making recommendations to Michelle who is currently running an outlet Michelle’s Fancy Dress Costumes’ located in the Metro Centre in Gateshead. Correspondingly, it is recommended to create her website as the most important step for achieving the goal of e-marketing strategy. Moreover, extensive range of e-marketing strategy is suggested to her. Alongside, the use of Search Engine Optimisation (SEO) including placing of keywords on-site and off-site was recommended to her. The use of banner and affiliate adverting is also suggested for marketing of her products and services. In the backdrop of increasing effectiveness of direct marketing, the application of e-mail based permission marketing is also recommended to her. Owing to the increasing popularity and wide spread use of social media for marketing, Michelle is also recommended to use social networking sites like Facebook and Twitter in order to reach wide masses quickly and in cost effective manner. The evolution of internet has provided significant opportunities to businesses across the world. The continuous improvement in technology and greater access of internet to large populaces have offered marketers with an opportunity to market both directly and indirectly and conduct their business in an efficient manner. Currently, internet is being used by various business organisations for conducting online sales as well as marketing their respective products or services. Marketing through internet is becoming extremely popular among the marketers in the present day context. Marketing through internet is known by several names such as digital marketing, web marketing and internet marketing. However, e-marketing is the most commonly used term, which has gained considerable popularity amid the